you developed your blog into a marketing machine yet? In case
you haven't noticed blog marketing has become one of the tools
needed to help build your author's platform after, during and
even before you write your book.
Blog is a great tool to spread your important message to the
world. Also, if you are an aspiring author it is a great place
to start building your author's platform. Your blog can be one
of the top elements any potential publisher visits to get an
idea of your writing skills. They know your author's platform
will help sell books. According to how influential your platform
is, it could help sell a lot of books. A blog will help measure
your growing influence in your field or topic. So, let's continue
growing your great blog. Here are five more tips to increase
your influence and brand yourself through a blog.
Use great graphics, images, photos, video and more.
Make it your aim from the start to use quality images, graphics
and media to help speak your message. Believe it or not; some
of us still enjoy picture books. Your quality photos and media
will stimulate your readers and enhance their reading experience.
They will stay on your site longer and come back more often
just to see and read what you have to say.
Use bullet points, numbered list and good layout practices.
Many of your online readers skim. They will look at the high
points and decide if they have time or want to take the time
to read your post. Make it easy for the skimmers; chunk your
content (post); use lists and even headings in longer post.
Yes, we have advanced in technology and a lot is read on screen.
But you will still lose a lot of readers with a wall of words.
So, use shorter paragraphs, sentences and chunk your post to
retain the attention of more.
Practice linking within your blog. As you grow your
blog, remember to practice linking. Link to your other popular
posts. Link to other successful bloggers post; remember success
by association principle. On the Wordpress platform, you might
consider using LinkWithin or Yet Another Related Post plugins
to improve your linking strategies.
Invite interaction with you and your blog. After every
post, issue an invitation to your readers to comment, ask a
question and/or ask for feedback. Don't be discouraged if you
don't get a lot of responses at first, especially if you haven't
been asking. Keep asking and offer small incentives to those
who engage or offer feedback. Let your readers know how much
you love it when they comment.
Use keywords, meta descriptions and SEO techniques. Make
it easy for the search engines to find your blog. It will do
little to no good if you are pinging and don't have good keywords
and search engine optimization in place. On the WordPress platform,
install the All In One SEO pack.
wait around anymore. Get started today! Use the above tips to
build your author's platform through a blog. Even if you've
just started or barely finished writing your book, an established
blog will help market it to the world.
Brown, known by many as the Book Coach, “teaches
experts and professioals who are impacting the world how
to uplevel their message and mission with a saleable book.”
Using her signature book 'Write Your Best Book Now' and
writing course '100 Days To A Book', she is practicing
what she preaches. She enjoys reading novels, writing
books and collecting movies especially girlie movies...More
Articles From Earma Brown