your book title the best it can be? I mean, does it do its job
effectively? Is it clear and compelling? Or does its focus slink
around like the letter ‘S’. Instead, write a sizzling
book title designed to hook your potential readers and draw
them in for the read.
One of the most important skills to develop
as a marketer of your book is the skill of creating attention-grabbing
titles. When you master this skill you may use it in every aspect
of your writing to attract more readers, more sales, improve
your cash flow and increase your profits.
will need title writing skill for your book titles, chapter
titles, sub-heading. Even the bullet points of your list will
have pulling power if they are developed correctly. Don't forget
your website. Your website will need passionate headings to
capture the attention of your web visitors.
In fact, all marketing material from your 5
page sales letter, tri-fold brochure or email campaign to the
2 line classified ad needs the attention grabbing power of a
Titles set the stage for your potential audience.
They either work to grab your potential reader by the collar
and pull them in for the read or they don't. Top titles create
excitement, anticipation and enthusiasm for more. You want your
titles to express the heart and passion of your message. Here
are 7 top title templates to help create your grab-you-by-the-collar
Command your book readers through your book title.
"Get Clients Now!"
Most will say they don't like being told what to do. But our
human psyche seems to respond in spite of what we like. The
command has an immediate effect. Why? It connects with the "Yes,
I want that" spot within us all. Also, commands reassure
us that helpful advice will follow to help us get what we want
from the advice. It tells the readers it's possible to achieve
the benefit the author is claiming.
Include a How to in your book title.
"How to Make Your Article Marketing Go the Extra Mile"
People love magic pills, miracle solutions or just plain EASY.
They love to learn with simple steps, easy ways and most of
all fast. Combine it with a powerful benefit and you will reel
your reader in every time. You decide. Does the title above,
"How to Make Your Article Marketing Go the Extra Mile"
or "16 Ways to Format Your Articles to Go Further"
create a pull of interest?
Write a book title using a provocative statement.
"7 Book Writing Mistakes that Stamp Loser On Your Self
Published Book & How to Avoid Them"
Are you saying I could be making mistakes that stamp loser on
my self published book? You would want to know especially, if
you’ve been working hard to self publish in excellence.
Provocative statements pull at our attention like an electric
shock. They make us curious. They sometimes make us mad. They
make us feel a lot of different things but most of all they
make us read.
Ask a question in your book title.
"Are You Getting Enough Sex In Your Marriage?
Most times people unconsciously answer the question you pose
in their minds. The key is to provide the answers in your copy
including statistics. For example, "Are You Afraid to Go
Online ?" Like it or not, many are still cautious about
going online and especially buying on the web. A Boston Consulting
Group Consumer Survey found that 70% of respondents worry about
making purchases online."
Make a big promise in your book title.
"Write a Book and Grow Rich"
People will turn away from hype and never come back. But if
you have a big gun promise, don't be afraid to pull it out and
use it. Consider carefully and use sparingly; then make your
big promise and deliver. People will remember your promises
and come back for more or purchase. Don't forget to include
the specific delivery or 'how to' in the content inside your
big promise titled book.
Perplex your readers with a confusing book title.
"Who Moved My Cheese?"
Develop curiosity into your title. A seemingly opposite simile
works like a charm. Use this one cautiously. Even so, sometimes
the title that doesn't make a lot of sense will pull your audience
in for the read. Make sure the sub title does the explaining.
Would the title above arouse your curiosity? The confusing title
can capture the attention of your audience just to see what
Offer your top benefit in the book’s title.
"Think and Grow Rich"
A winning non-fiction title immediately communicates the benefit
readers will gain after reading your book. Benefit-oriented
books often use the problem-solution approach. Master (A) this
skill or technique and get (B) this benefit. Readers buy non-fiction
books for a "benefit" for something that will help
them, grow them, profit more, less expense, less trouble, gain
more time, less stress, better relationships, better health,
less drama, less trauma, more energy and vitality and less fatigue.
the above valuable skill and you add magnetic pulling power
and punch to all your marketing documents including your front
book cover and chapter titles that will get your message read.
Book titles set the stage for your potential audience. They
either grab your potential reader by the collar or they don't.
Write a book title that gets your reader's attention and make
them want to read your important message. Title well and prosper!
Book Writing Tips
Brown, known by many as the Book Coach, “teaches
experts and professioals who are impacting the world how
to uplevel their message and mission with a saleable book.”
Using her signature book 'Write Your Best Book Now' and
writing course '100 Days To A Book', she is practicing
what she preaches. She enjoys reading novels, writing
books and collecting movies especially girlie movies...More
Articles From Earma Brown