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Have
you ever felt your message was insignificant in an over-crowded
market place? A client of mine said, "I'll probably never
write a book because there are already too many books on every
subject I can think of."
Did
you know there are about 1.5 million books in print at any one
time in the United States alone? Furthermore, there are over
195,000 new titles published each year in this country.
The
truth is many successful authors have felt their message insignificant
in the LARGE scheme of things. But at some point they had to
realize what I'm about to tell you, "With all the great
books in the marketplace, there's only one voice that's uniquely
yours. I am convinced there are people waiting for your perspective,
your solution, or your message. They're waiting to be inspired,
entertained or helped by YOUR book."
The
way to make your book stand out in a crowded market is to target
a niche market related to your book's topic. Identifying a niche
is really hot in the marketing world right now and rightly so.
Simply put, to target a niche market in your book's topic area:
Identify a problem/solution and research your competition. Then
develop a different approach. With all the books in the world
on your topic, it’s not enough to know the solution. You
must present the solution in a different way than existing books
do.
Develop
a way of making your book different. You need a different viewpoint,
a niche, or a different spin on perhaps the same information.
Examine the problem again. Look at the solution your book solves
with the goal of coming up with a way to present your knowledge
differently than existing books.Here are three simple ways to
do this
1.
Write Your Book to a Market Segment.
You can develop a niche by focusing on an occupation, sex, or
age group, i.e. Lose 14 Pounds in 2 Weeks: A Guide for Women Above
40, Lose Weight Safely Before, During & After Pregnancy.
2.
Write Your Book to a Broadening Market.
Consider appealing to a broader market: Lose 14 Pounds in 14
Days: A Guide for Working Class Men & Women.
3.
Write Your Book with Focus. Attack a big problem by
emphasizing a particular tool or technique that you have experience
with. For example, show how heart attack survivors can lose
14 pounds in 2 weeks by eating only fish, white meats and walking
10 miles a day.You may have noticed in each one of the above
examples of the same market, the contents of the book would
probably be the same!
4.
Write Your Book with a Program. I love this one. Base
your solution on the way you solve a large problem by breaking
it into steps, i.e. Write Your Best Book Now: An 7 Step Program
for book writing.
5. Write Your Book with Expertise. Base your
niche on your market’s previous experience with a topic,
i.e. The Last Business Book You’ll Ever Need!
So
BE BOLD; have no fear about approaching the same subject as
existing books. Focus in on your unique ideas and viewpoint.
Remember, according to the writer of Ecclesiastes, "There’s
nothing new under the sun." Bernice Fitz–Gibbon said
so eloquently, "Creativity often consists of merely turning
up what is already there. Did you know that right and left shoes
were only thought up only little more than a century ago."
Now go start your successful book journey. Make it different.
Make it count. Make it yours.
=========
Read
full details in new iWIN course: 100
Days to a Book
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