you define an intense problem and solve it within your book?
Congratulations! You now have the ingredients to make your book
a top seller in your field or expertise. With the right mix,
your book is destined to sell way more than its competition.
But, wait; don't rest in your success just yet. You still have
work to do to become a successful author with a book selling
way more than its competition.
you have defined a problem and solution, researched your competition,
you now have to develop a different approach. With all the books
in the world on your topic, it's not enough to know the solution;
you have to present the solution in a different way than existing
need to develop a way of making your book special. You need
a different viewpoint, a niche, and a unique spin on sometimes
the same information. Look at the problem again and the solution
your book solves with the goal of developing a way to describe
and present your knowledge in a different manner than existing
are seven ways you can do this:
Affinity. Perhaps you have a relationship with a well
known organization that has benefited from your ideas. You can
repurpose your expertise by leveraging off your association:
The United Teachers Financial Program or the Stanford University
Weight Loss Program.
Benefits. Organize your existing information around
benefits of achieving the goal: Free Again, Healthy Again!
Broad market. Consider appealing to a broad market:
Lose 14 Pounds in 14 Days: A Guide for Baby Boomer Men &
Experience. Target your niche market with their previous
experience with a topic, i.e. The Last Diet Book You'll Ever
Focal point. Attack a huge problem by emphasizing a
particular tool or technique that you have experience with.
For example, show how cancer survivors can regain their health
and vitality faster through herbs, minerals and raw plant foods.
Market section. You can develop a niche by focusing
on an age group, profession, or sex, i.e. Lose 14 Pounds in
2 Weeks: A Guide for the new 40, Lose Weight Safely Before,
During and After Multiple Birth Pregnancy.
Program. I love easy steps; don't you find yourself
looking for the easy way out? Support your solution on the way
you solve a large problem by breaking it into steps or ways,
i.e. eBook It: 10 Ways to Profit from Your Passion Program for
You might notice in each one of the above examples
of the same market, the contents of the book would most likely
be the same! The books would contain the same basic thoughts,
suggestions, guidelines, etc. For example, all the books about
diets would probably stress the significance of eating right,
choosing the right foods in right portions and daily exercise.
Yet, each book presents a different viewpoint targeting a different
So, don't be afraid to approach the same subject
as existing books. Focus in on your unique ideas and viewpoint.
Remember, according to the writer of Ecclesiastes, "There's
nothing new under the sun." Bernice Fitz Gibbon said, "Creativity
often consists of merely turning up what is already there. Did
you know that right and left shoes were only thought up only
little more than a century ago."
you ready to write a book to sell way more than its competition?
Did you find a way to present your book of solutions in a different
way? Great! Now that you know how to make your book unique,
go ahead take the plunge. Don't hesitate any longer. Start today.
Your audience is waiting for YOUR solution-oriented ideas and
viewpoint. Make it different. Make it count. Make it yours.
Earma Brown, 12 year author, business owner, web developer
helps service business owners, professionals and writers
who want to write their best book now! Earma mentors other
writers and business professionals through her bi-monthly
ezine iScribe Send any email to firstname.lastname@example.org
for free 7 lesson mini-course Jumpstart Writing Your Best
Book Now or visit her at http://www.bookwritinghelp.com
for more book writing tips.