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How to Increase In a Tough Economy with a Book
 by: Earma Brown

8 Increasing Reasons to Write Your First Book!Have you considered writing a short book to increase your service or professional business? Perhaps you are like most of us before taking the leap of faith, you wonder if it will give you the results you dream of. I can tell you this; monetizing your service business with a short book will pay you back BIG.

Here are 9 increasing reasons to throw caution to the wind and write your short book now:

1. Increase your skill base. Write a book and develop a mini website to sell it on the Internet. If you optimize your book's website well, people will visit it from all over the world and buy it. You may be thinking, I don't know how to build a website much less optimize it. Take a class; hire a computer savy assistant. If a non techie person like the author of this article did, you can too.

2. Increase your self-esteem by sharing your know-how in your field. People are looking for a friendly expert to show them how to do things faster, easier and with more profit. You know; share all the short cuts & secrets of your business you've learned along the way.

3. Increase your credibility as a service expert. When you write a book, you get instant credibility with your colleagues and customers. They are more willing to work with you and trust you faster with book author as one of your titles. Remember, people tend to buy more and do business with people they trust.

4. Increase your ability to compete. A book sets you apart from the non-author colleagues in your field. Write a book this year and receive a boost of profits from your clients because they trust you more than your non-author competitors.

 

5. Increase your recognition by becoming a trusted voice in your field. After writing a book, more people will recognize you. Our societies still look up to authors. It gives you a claim to fame. Write a book filled with how-to, tips, illustrations and checklist. Share your customer success stories through case studies to inspire your audience.

6. Increase your customer list. One of your most valuable assets in your service business is your customer list. Your book presells your services to each customer that gets a copy. After enjoying your insightful book filled with helpful tips they are more open to purchasing your services.

7. Increase your list of services. Write a book and then launch your speaking services, counseling or coaching services with it. Also, you can create other information products as a companion of your book. All designed to further educate and help your service business clients.

8. Increase your ability to help more people. After writing your book, you gain the ability to reach around the world. Your book extends the reach of your hands to help others from across town to the other side of the globe. Take advantage of the Internet to promote your book online.

9. Increase your income by selling books at your speeches and especially your website. If marketed well, your book can be the beginning of a whole new income stream. After your book is written it becomes your 24 hour sales person promoting your service business everywhere it goes.

If you don't get started writing your book now, your service business may never receive the increase it deserves. So go ahead; write a book and watch your service business profits explode like a rocket headed to the moon. Here's to seeing your name in print!

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© Earma Brown, 15 year author, business owner, web developer
helps service business owners, professionals and writers who want to write their best book now! Earma mentors other writers and business professionals through her bi-monthly ezine iScribe Send any email to iscribe@writeyourbestbook.com for free 7 lesson mini-course “Jumpstart Writing Your Book visit her at Write Your Book for more book writing tips.

 

 


Stop Killing Your Book Dream With Poor Planning!
 by: Earma Brown

Jump Start Writing Your Book!Are you afraid your dream of writing a book will die inside you? May I be honest? It may, if you don't plan and get it done. With the right planning and knowledge, you can easily write your important message into a book.

Read the tips below and fuel the flame of your book dream again. This time, stretch yourself; dream a bigger dream. Dream after writing your book, you receive continuing income that grows each month.

Dream you become a sought after expert in your field. You gain the added respect of your colleagues and peers because of your book. You receive increased profits leveraged from higher fees charged. Your clients gladly pay them with book author as one of your titles.

Are you ready to revive your dream yet? Here are a few mistakes to correct and make all your book dreams come true:

Mistake 1 Failure to plan at all.

You must realize your book is a product and as a product it has to be marketed. Your plan provides a map for everything you do afterwards. Your book marketing plan is what I describe as your map. It describes your book, what you will do after the book is completed and published. It also describes who you hope to sell your book to – target audience. In short, you can say your book marketing plan is your roadmap to success and profits.

Mistake 2 Failure to plan how your book will be published.

Whether you choose self-publishing or a traditional publisher, there are pros and cons to either method of publishing your book. If you choose to pursue a traditional publisher for your book, you should know your book proposal is a sales (direct-marketing) document with a sole purpose. It‘s single purpose is to convince a publisher that your book will earn a profit, if published. The proposal should focus on the size and buying power of the targeted market you will attract, the problem your book solves, how your book plans to solve the problem, how different your book is from others already published on the subject and how you plan to promote your book.

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Reel Your Book Readers In with Top Titles!
 by: Earma Brown

Tap Into the Natural Book Writer Inside You!Titles are one of the most important aspects of your book. Did you know the average reader, publisher or editor only spends about 6 seconds looking at the front cover of any book. They spend not much longer, about 14 seconds, on the back cover. That leaves an author about 20 seconds to make a good impression on a potential reader. How will your title measure up in those few seconds?

Does your title do its job well? I mean does it help explain what's in your book? Does it capture the interest, engage, or shock the senses of your potential reader? Expert studies show the title may be responsible for up to 90% of your book's magnetic pulling power. Some even say at least half of your book's success can be attributed to its title.

Use these top two title sizzlers and sell more books than you ever dreamed.

1. Allow reader benefits to drive your title
A winning non-fiction title immediately communicates the benefit readers will gain after reading your book. Benefit-oriented books often use the problem-solution approach. Master (A) this skill or technique and get (B) this benefit.

Readers buy non-fiction books for a "benefit" for something that will help them, grow them, profit more, less expense, less trouble, gain more time, less stress, better relationships, better health, less drama, less trauma, more energy and vitality and less fatigue.

 

Napoleon Hill's "Think and Grow Rich" or Dottie Walter's "Speak and Grow Rich" both instantly communicate the benefit of reading their book. They used the benefit driven, problem solution approach: Do this and get that.
Psychological studies have proven that there are certain words that can help you connect to your potential readers and motivate them to buy from you. Here's a list of words that can help you connect…

Free Sale How to Healthy
Love Now Discover Guarantee
Safe Value Introduce Natural
New Fun Easy Fast
Benefits Save Your Precious
Right Gain Proven Secret
You Money Penetrate Solution
Alternative Happy Suddenly Magic
Security Advice Proud Comfortable

Use these words to help express your book's benefits rather than its features. For example, don't say "This book has x, y, z features"…instead say "This book will save you time and money because it has proven x, y, and z."

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