you ever felt your message was insignificant in an over-crowded
market place? A client of mine said, "I'll probably never
write a book because there are already too many books on every
subject I can think of."
The truth is many successful authors have
felt their message insignificant in the LARGE scheme of things.
But at some point they had to realize what I'm about to tell
you, "With all the great books in the marketplace, there's
only one voice that's uniquely yours. I am convinced there are
people waiting for your perspective, your solution, or your
message. They're waiting to be inspired, entertained or helped
by YOUR book."
The way to make your book stand out in
a crowded market is to target a niche market related to your
book's topic. Identifying a niche is really hot in the marketing
world right now and rightly so. Simply put, to target a niche
market in your book's topic area: Identify a problem/solution
and research your competition. Then develop a different approach.
With all the books in the world on your topic, it’s not
enough to know the solution. You must present the solution in
a different way than existing books do.
Develop a way of making your book different.
You need a different viewpoint, a niche, or a different spin
on perhaps the same information. Examine the problem again.
Look at the solution your book solves with the goal of coming
up with a way to present your knowledge differently than existing
books.Here are three simple ways to do this
:• Market Segment.
You can develop a niche by focusing on an occupation, sex, or
age group, i.e. Lose 14 Pounds in 2 Weeks: A Guide for Women
Above 40, Lose Weight Safely Before, During & After Pregnancy.
• Broadening Market.
Consider appealing to a broader market: Lose 14 Pounds in 14
Days: A Guide for Working Class Men & Women.
• Focus. Attack
a big problem by emphasizing a particular tool or technique
that you have experience with. For example, show how heart attack
survivors can lose 14 pounds in 2 weeks by eating only fish,
white meats and walking 10 miles a day.You may have noticed
in each one of the above examples of the same market, the contents
of the book would probably be the same!
The books would contain the same basic
ideas, suggestions, tips, etc. For example, all the books about
diets would probably stress the importance of eating right,
choosing the right foods in right portions and daily exercise.
Yet, each book presents a different viewpoint targeting a different
So BE BOLD; have no fear about approaching
the same subject as existing books. Focus in on your unique
ideas and viewpoint. Remember, according to the writer of Ecclesiastes,
"There’s nothing new under the sun." Bernice
Fitz–Gibbon said so eloquently, "Creativity often
consists of merely turning up what is already there. Did you
know that right and left shoes were only thought up only little
more than a century ago." Now go start your successful
book journey. Make it different. Make it count. Make it yours.
Your Book Stand Out In a Crowd N Sell, part II
About The Author
© Earma Brown, 17 year author, business owner, web
helps service business owners, professionals and writers
who want to write their best book now! Earma mentors other
writers and business professionals through her bi-monthly
ezine iScribe Send any email to firstname.lastname@example.org
for free 7 lesson mini-course Jumpstart Writing Your Best
Book Now or visit her at Write
a Book to Sell for more book writing tips.