your book? Congratulations! But wait, does your book title still
sound like a working title? Most working titles should never
make it through the final edit. Titles are one of the most important
aspects of your book. Getting this aspect wrong could mean your
book never receives all the attention your message deserves.
Researchers say a dud title versus a sizzler title can cause
your book to plummet or soar in sales. Therefore, you owe it
to yourself and book's success to develop your best title. After
all, the better your title -the more people will reach out-
and grab your book to read. Develop your title to have marketing
appeal for the masses.
To make sure your book garners all the attention it deserves,
start with one of the top ten book title sizzlers below:
Quantify Change and Add Time Limits
Another characteristic to incorporate in developing your best
title is to promise change. In your title spell out the change
that readers can expect if they follow your book's precepts.
Let them know what to expect. Use steps, ways and time limits
to promise change.
You can add focus and credibility to your title by adding a
time frame or quantifying change. C.J. Hayden's book "Get
Clients Now!: A 28-Day Marketing Program for Professionals and
Consultants" The first part of the title tells what the
book is about. Adding now brings immediacy. The (28-Day) part
emphasizes that the reader will get day-by-day instruction and
probably enjoy results in less than a month.
The author's "Write Your Best Book Now: An Easy 7 step
writing program for Entrepreneurs and Writers" uses the
same principle of adding immediacy with the word now. She also
quantified change with steps that communicate to the reader
read this book and they will get their best book written in
7 easy steps. Other good examples of quantifying change are
"The 7 Habits of Highly Effective People" by Stephen
R. Covey and "7 Steps to Fearless Speaking" by Lilyan
Another change oriented title is "Weigh Down: An Inspirational
Way to Lose Weight, Stay Slim and Find a New You" or "How
to Be a Great Communicator In Person, On Paper, and on the Podium:
The Complete System for communication Effectively in Business
& In Life.
Change motivating titles often begin by identifying their target
market including the problem, event or characteristics the book
address. In doing so, they promise an easy structure leading
to the promised change. List instantly communicate easier success
by changing big task into a series of smaller tasks.
Don't forget when creating your title, your possibilities are
limitless. Choose a title that is flexible enough to be expanded
into more than one book. Think series, including other information
products that can be developed and sold from your website.
Book Title Creation Help
About The Author
© Earma Brown, 12 year author, business owner, web
helps service business owners, professionals and writers
who want to write their best book now! Earma mentors other
writers and business professionals through her bi-monthly
ezine iScribe Send any email to email@example.com
for free 7 lesson mini-course Jumpstart Writing Your Best
Book Now or visit her at http://www.bookwritinghelp.com
for more book writing tips.
This article was posted on July 2, 2007