are one of the most important aspects of your book. Did you
know the average reader, publisher or editor only spends about
6 seconds looking at the front cover of any book. They spend
not much longer, about 14 seconds, on the back cover. That leaves
an author about 20 seconds to make a good impression on a potential
reader. How will your title measure up in those few seconds?
Does your title do its job well? I mean does it help explain
what's in your book? Does it capture the interest, engage, or
shock the senses of your potential reader? Expert studies show
the title may be responsible for up to 90% of your book's magnetic
pulling power. Some even say at least half of your book's success
can be attributed to its title.
Use these top two title sizzlers and sell more books than you
Allow reader benefits to drive your title
A winning non-fiction title immediately communicates the benefit
readers will gain after reading your book. Benefit-oriented
books often use the problem-solution approach. Master (A) this
skill or technique and get (B) this benefit.
Readers buy non-fiction books for a "benefit" for
something that will help them, grow them, profit more, less
expense, less trouble, gain more time, less stress, better relationships,
better health, less drama, less trauma, more energy and vitality
and less fatigue.
Napoleon Hill's "Think and Grow Rich" or Dottie Walter's
"Speak and Grow Rich" both instantly communicate the
benefit of reading their book. They used the benefit driven,
problem solution approach: Do this and get that.
Psychological studies have proven that there are certain words
that can help you connect to your potential readers and motivate
them to buy from you. Here's a list of words that can help you
Sale How to Healthy
Love Now Discover Guarantee
Safe Value Introduce Natural
New Fun Easy Fast
Benefits Save Your Precious
Right Gain Proven Secret
You Money Penetrate Solution
Alternative Happy Suddenly Magic
Security Advice Proud Comfortable
these words to help express your book's benefits rather than
its features. For example, don't say "This book has x,
y, z features"…instead say "This book will save
you time and money because it has proven x, y, and z."
out a benefit in your title and it will not be as effective
in hooking your potential reader at first sight. Title your
book well to sell well. Offer a solution to your readers. Demonstrate
your expertise in your area so that they will move to the next
step of buying your product, engaging your services or at least
asking for more information.
the two of eight powerful principles we have just covered: "short,"
"concept," "benefit," or "curiosity"
tile followed by a longer sub-title that explains. Notice how
often "listing steps," "numbers," or "time
range" appear in the titles.
Make a note of your favorite titles. You can simply write them
on a sheet of paper. Take a break, overnight is best, and allow
your sub-conscious mind to mull over what you have learned.
You'll be surprised one day soon after, your best title will
You owe it to yourself and book's success to develop your best
title. After all, the better your title the more people will
reach out and grab your book to read. Develop your title to
have marketing appeal for the masses.
More Book Readers In with Top Titles
Book Title Creation Help
About The Author
© Earma Brown, 17 year author, business owner, web
helps service business owners, professionals and writers
who want to write their best book now! Earma mentors other
writers and business professionals through her bi-monthly
ezine iScribe Send any email to firstname.lastname@example.org
for free 7 lesson mini-course Jumpstart Writing Your Best
Book Now or visit her at http://www.bookwritinghelp.com
for more book writing tips.