your book introduction designed to seal the sale? Probably not;
many open a book to read, see an introduction, yawn, think boring
and turn the page. Why, because authors, including myself, have
treated the introduction as only a 'why I wrote the book' page.
don't care as much 'why you wrote the book' as they do about
how your book can help them. Here's a refreshing twist to the
old boring book introduction. Write your next book introduction
as a sales tool. Include all the same elements but add benefits
that engage your reader.
it; people want to know most how your book will help them, teach
them and inspire them. Continue to hook your potential readers
with a sizzling title and back cover. Now take the next step
to seal the sale with your book introduction. Write it as a
short note to your readers engaging them with the benefits they
will receive. To write your book introduction as a sizzling
sales tool, it must include the following:
Hook. Use the same element journalist and professional
writers use, the hook. Develop your hook from a shocking fact,
statistic or relevant quote. Even better, solve your audience's
top challenge. Answer their top question, "Why should I
buy your book?" Make your opening statements short but
Connection. Seek to connect with your audience in your
introduction. Describe your audience's challenge. Describe where
they are now and why they haven't succeeded yet. Mention why
you wrote the book. End the paragraph with a general statement
about how your book will benefit them (thesis statement).
Benefits. In the following paragraphs, keep answering
the foremost question in your potential readers' mind, "Why
should I buy your book?" Continue to engage them with the
overall benefits of increased communication, good fortune, finances
or health. Sprinkle in some specific benefits. For example,
an author friend of mine writes in, "'Article Speedway'
Discover how to write short easy articles fast and put your
internet marketing in the fast lane to sales."
Format. Every good non-fiction book should display
a format to give the audience an idea of what to expect inside.
The table of contents offer a general format and direction.
In your book introduction include what features will help your
audience in each chapter. For example, most chapter formats
include a hook, thesis followed by how tos, tips, engagement
tools, story then summary.
Invitation. Summarize with 1-2 sentences. Include an
enthusiastic invitation to read the book. For example, one of
my favorite authors invites her readers into the text with a
warm, "Come journey with me through…"
you don't use the above principles, you may never enjoy the
level of sales your book deserves. On the other hand, write
a sizzling introduction with the hook, the connection, the benefits,
the format, the invitation and fill your readers with expectation
of what your book can do for them. Get this right and expect
them to pull out their card, swipe and purchase your book on
the spot. Now go ahead sizzle your introduction and sell more
books than you could ask, dream or think.
About The Author
© Earma Brown, 17 year author, business owner, web
helps service business owners, professionals and writers
who want to write their best book now! Earma mentors other
writers and business professionals through her bi-monthly
ezine iScribe Send any email to firstname.lastname@example.org
for free 7 lesson mini-course Jumpstart Writing Your Best
Book Now or visit her at http://www.bookwritinghelp.com
for more book writing tips.